How to Get More From Your Events

Events have long been an important part of many CPA firm marketing plans. They offer a great opportunity to meet and connect with prospects as well as to nurture existing client relationships. Here are 6 tips for getting more out of your events. Promote, Promote, Promote– I work with a lot of firms who are … Continue reading

5 Tools to Boost Your Social Media Productivity

Managing your social media accounts may not be difficult, but it certainly is time-consuming. In order to stay at the forefront of people’s minds, you need be posting consistently, responding to messages, and inserting yourself in relevant conversations. To save yourself some time and effort, the following 5 tools can help you automate, monitor, and … Continue reading

Don’t Let Your Website Hold Your Firm Back

By Jon Hubbard, Boomer Consulting, Inc. Over the past couple years, a lot of focus and attention has been given to the importance of social media.  We’ve setup firm and individual accounts on the “big three” (Facebook, LinkedIn and Twitter), read articles and books about optimizing our social media strategies and even attended conferences dedicated … Continue reading