How to Get More From Your Events

Events have long been an important part of many CPA firm marketing plans. They offer a great opportunity to meet and connect with prospects as well as to nurture existing client relationships. Here are 6 tips for getting more out of your events. Promote, Promote, Promote– I work with a lot of firms who are … Continue reading

3 Tips to Reach Your Audience with Email Marketing

Email is still one of the most effective marketing tools because it’s the only tool that allows you to push your message directly in front of the people who have asked for it. Once you’ve worked on building your permission-based email marketing lists, you’re ready to start delivering interesting and relevant email content to your … Continue reading

5 Tools to Boost Your Social Media Productivity

Managing your social media accounts may not be difficult, but it certainly is time-consuming. In order to stay at the forefront of people’s minds, you need be posting consistently, responding to messages, and inserting yourself in relevant conversations. To save yourself some time and effort, the following 5 tools can help you automate, monitor, and … Continue reading

Align Marketing And Technology To Improve Your Firm

By Eric Benson Marketing and internal technology have, in the past, been two departments that were adversarial in many companies.  The gap was easy to define.  Marketing was full of art professionals who used feel to improve the image of the firm.  Technology was full of logic minded, security and data focused professionals that were … Continue reading