“The Times They Are A-Changin’”

Many may forget this song title by Bob Dylan, or even forget the artist, but probably no one would disagree that the business and economic world is changing at an even more rapid rate. The interesting thing is that he released his hit song under that title in 1964, but the lyrics are as true … Continue reading

More Preparation Needed for Accounting’s Perfect Storm

Do Not Let Habitual Complacency Reduce Your Readiness By William F. O’Brien, MBA, CPA Executive Education, Inc. According to Wikipedia, a perfect storm is a rare combination of circumstances that drastically aggravates a situation.  While the storm’s intensity has somewhat abated, the accounting profession still is facing a storm which could significantly alter many company’s … Continue reading

3 Tips to Reach Your Audience with Email Marketing

Email is still one of the most effective marketing tools because it’s the only tool that allows you to push your message directly in front of the people who have asked for it. Once you’ve worked on building your permission-based email marketing lists, you’re ready to start delivering interesting and relevant email content to your … Continue reading

The “V” Word

A small word with a big business impact: Value. Merriam-Webster defines value as “a fair return in goods, services, or money for something exchanged.” Oxford states it is “the monetary worth of something.” In the business world, it is not the dictionary, but the customer, who defines value. No matter how wonderful the product or … Continue reading

What’s the Difference Between a “Certified Public Accountant” and a “Public Accountant?”

Anyone can be an accountant—certified or public—but the qualifications, education, and scope of work is drastically different between the two. Public accountants If someone is good with numbers, can run QuickBooks or other bookkeeping software, or enjoys accounting in general, they can be an accountant. Public accountants, or people who work in the “accounting department” … Continue reading