5 Tools to Boost Your Social Media Productivity

Managing your social media accounts may not be difficult, but it certainly is time-consuming. In order to stay at the forefront of people’s minds, you need be posting consistently, responding to messages, and inserting yourself in relevant conversations. To save yourself some time and effort, the following 5 tools can help you automate, monitor, and connect on social media so that you can spend more time working on building relationships with your clients and growing your business. Also, these tools are all available as mobile applications so you can keep up with your social life on the go.


If you’re not using a social media management tool to schedule and monitor your social media activity, now is the time to start. Tools like Hootsuite are ideal for making sure your social media calendar is full of great content. This tool allows you to connect multiple different profiles including popular networks like Twitter, Facebook, LinkedIn, Google+, and YouTube. You can also connect some of the more niche networks like your Instagram, Foursquare, and Tumblr accounts if you or your firm is using those. In addition to publishing your own content, Hootsuite allows you to monitor other people’s content through “streams” that you can set up based on keywords, hashtags, or lists. This provides a great opportunity for you to follow the conversations that matter most.


Have you ever come across an article that you know is worth reading but you just don’t have the time right away? Pocket is a browser extension that lets you save articles for reading later. After you’ve set up an account on getpocket.com, you’ll be able to install the browser extension to bookmark articles inside your Pocket. Then, you can download the mobile app on your iPad or cell phone to pull up saved articles when you’re on the go, or simply come back to them on your desktop when you have time to keep yourself in the loop with industry news and updates.


While you’re reading your saved articles on Pocket, consider adding them to your “Buffer” queue for sharing on social media. Buffer is a tool that lets you compile your curated articles from your blog or other third party sites for sharing throughout the day. Unlike Hootsuite, Buffer schedules these messages for you according to the times when your channels see the highest engagement based on data collected over time. This allows you to spend less time on scheduling, while the tool spreads out your posts for you, even if you load them all in at the same time.


“IFTTT” stands for “if this, then that,” and is a powerful tool that allows you to create rules or “recipes” for things that you do on the internet. For example, if you change a profile photo on Facebook, IFTTT can then change the profile photo on the social networks that you choose, making it easy to update your social channel profile photos all at once. Another example: If one of your LinkedIn contacts gets a new job or promotion, you can create a recipe that will email you when that change happens. IFTTT can offer even simpler day-to-day time-savers, including notifications when a change is made to your calendar, save all of your social media posts into a Google document for future access, and it can even integrate with other tools mentioned here, like Pocket and Buffer.


Tweets, Facebook posts, and LinkedIn connections are great ways to start building relationships, but the real relationship-building often occurs offline. However, managing those online relationships to take them to the next level can be difficult if your virtual rolodex is large. This is where Nimble comes in. Nimble is an online contact management system that pulls your online conversations together into one dashboard from your social channels, emails, and calendars so you can keep notes, conversations, reminders, and follow-up sequences all in one place. This can be an invaluable resource, especially for smaller firms that don’t have the capital for a large CRM system.

What other tools are you using to keep you social media life organized? Let us know in the comment so we can try them out!

Sarah_JohnsonAs the Chief Growth Strategist with Inovautus Consulting, Sarah Johnson helps CPA firms identify and implement strategies to help them grow their firms and distinguish themselves in the marketplace.

Connect with Sarah to learn more at 773-208-7170, sjohnson@inovautus.com, or www.linkedin.com/in/sjjohnson.

One Response to “5 Tools to Boost Your Social Media Productivity”
  1. Great list. I’d love to add just one more – CoSchedule http://coschedule.com is a built-in social media editorial calendar for WordPress that also lets you schedule on your editorial calendar. As a disclaimer, I do work for the company, but no matter what – it is a big time saver for me.

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