Align Marketing And Technology To Improve Your Firm

By Eric Benson Marketing and internal technology have, in the past, been two departments that were adversarial in many companies.  The gap was easy to define.  Marketing was full of art professionals who used feel to improve the image of the firm.  Technology was full of logic minded, security and data focused professionals that were … Continue reading

Would You Like a Warranty With That?

Have you noticed that almost everything purchased today comes with the offer to buy an extended warranty or product insurance (i.e. add-ons)? Purchases of cars, appliances, homes, cell phones, electronics, even pets carry the option of spending additional funds for protection. Several months ago, I was amazed when the clerk at a large retail business … Continue reading